Pet Living Insights

A pet car window cushion that recently attracted attention and discussion on social media began with one specific observation: many dogs enjoy looking out the window during car rides, but the hard edge of the door provides little support for their heads. The designer responded by creating a padded cushion that attaches near the window […]

The potential market for pet travel products is substantial. The American Pet Products Association reports that 95 million U.S. households own a pet, including 71 million dog-owning households. In Europe, FEDIAF reports that 140 million households—49% of all households—own at least one pet. These figures indicate a broad customer base for products that help owners